About Primal Bod

OUR VISION

It's not a f*ing diet.

We envision a world where intuition, instincts, and ancestral wisdom serve as the beacons of truth as we navigate through the unending information of our modern world. But here’s the deal: weight loss is not a simple answer.

How many times have you gotten an answer without context that did you no good? You’re not looking for an answer, what you’re looking for is a process. And that’s what Primal Bod is. We call it a ‘program’, but that’s just marketing speak. It’s a process. And that process was designed by me to help women lose up to 20 pounds in 6 weeks or less – it took over a decade of working with clients one-on-one, while experimenting with my own body. Even then, it only came to fruition because I married a Type 1 Diabetic CPA and finally learned about our master fat-storing hormone, insulin.

Woman in a cowboy hat riding a black horse through a wooded area in autumn
inside-house
the difference

A return to primal living

The Primal Bod difference lies in a commitment to restoring generational knowledge through ancestral wisdom and natural solutions. I believe that true transformation happens when intuition leads, guiding us back to our roots and primal living. My approach combines comprehensive education on body mechanics, personalized coaching, and the creation of a supportive community. This ensures my clients not only achieve significant weight loss and improved health but also develop sustainable habits and a deeper connection to nature. By embracing this holistic model, our clients experience transformation that is both empowering and enduring.

It’s not just the diet. Or the lifestyle. But a mastery of our environment. A return to primal living. This new way of thinking and behaving led me to create Primal Bod, a weight loss coaching program grounded in natural solutions. We help clients reclaim their health autonomy by bringing awareness to their conditioning, domesticated habits, and self-limiting behaviors.

Candi-Frazier

Candi Frazier

Founder

Candi is a Board-Certified Functional Nutritionist and Medical Professional Nutrition Educator renowned for helping modern humans eliminate stubborn body fat using natural solutions. She has successfully guided thousands of clients through her proven 3-step Primal Bod System. 

In her private coaching program, Candi reveals the secrets behind her effective method, empowering women (and men) to achieve their health and wellness goals.

Tom Frazier

CEO

Tom started his career as a CPA and an investment banker. After having several health challenges that only natural health practitioners could solve, he left the corporate world in pursuit of greater meaning and greater health. He opened two separate natural health clinics and, with Candi, pursued online coaching, which led to Primal Bod.



While Candi is the face of the business, it’s both Candi and Tom that set the vision for Primal Bod – a vision where conditioning is washed away, the truth is never sacrificed for profit or comfort, and authenticity abounds.

Tom-Frazier
Coach Mary
Mary Bailey, BCHN, FNTP
Head Primal Bod Coach
Chelsea Larson, Nutritionist
Primal Bod Week 1-2 Coach
Shawna Franklin
Shawna Franklin, FNTP
Primal Bod Coach
earthroamer

PSA: Primal Bod Tour coming soon

Primal Bod is embarking on new adventures with the help of the most capable expedition vehicle on the market – an EarthRoamer SX. We aren’t just coming to you from our home studio anymore, but from the place where our ancestors thrived… the wild!

Black EarthRoamer SX with "primal bod" branding
the difference

hyphenate preorder all the Primal Bod gear ahead of the crowd